NOC 64100 — Retail salespersons and visual merchandisers

TEER 4 · Labour (on-the-job training) · Not eligible for Express Entry (CEC/FSWP)

Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. Visual merchandisers plan, create and implement windows and in-store displays. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.

Main duties

Retail salespersons and visual merchandisers

Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
Advise customers on use and care of merchandise, and provide advice concerning specialized products or services
Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates
Prepare merchandise for purchase, rental or lease
Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
Assist in display of merchandise
Maintain sales records for inventory control
Operate computerized inventory record keeping and re-ordering systems
May conduct sales transactions through Internet-based electronic commerce.

Visual merchandisers

Design and implement window and interior displays
Assemble visual retail displays to promote products, promotional events and seasonal change overs
Ensure visual displays comply with brand guidelines and standards, including organization’s culture, image and target markets
Set up lighting systems to create a visual atmosphere. Retail salespersons may specialize and act as consultants in home entertainment systems, computers and other products and services.

Check your eligibility

Working in this occupation? Verify your NOC code with AI, audit your employment letter against these duties, or calculate your CRS score.