NOC 10022 — Advertising, marketing and public relations managers

TEER 0 · Management · Eligible for Express Entry (CEC and FSWP)

Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.

Main duties

Advertising, marketing and public relations managers

Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.

Marketing managers

Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.

Public relations managers

Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.

E-business marketing managers

Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization’s online business model and strategy
Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization’s online presence including public relations, communications, marketing, commercial activities and social media management.

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Working in this occupation? Verify your NOC code with AI, audit your employment letter against these duties, or calculate your CRS score.